How to Have a Peaceful Money Mindset

The following is a transcription of The Peaceful Entrepreneur podcast Season 3 Episode 2.

AMY: Welcome to the Peaceful Entrepreneur podcast, where together we are finding peace in the process of everyday business ownership by improving one step at a time, how we think and what we do. I'm your host, Amy Stout.

If thinking about money and pricing yourself is tough for you in business, you have come to the right place because, oh my goodness, do I have a value-packed episode for you today. Today, Taryn and I are breaking down how to figure out what you're worth, how to price yourself, how to be confident in that, how to pitch it to others, and what to do when they shoot you down and don't value you for what you're at.

We also talk about how to move from scarcity to abundance and positivity in our mindset when we think about money coming in in the future, and how to switch little things in our minds to help us have a more positive and peaceful approach to money in business.

Our guest today is the founder of Go For It Creative. Taryn is a creative business coach and industry educator, empowering women to show up boldly and go after what they want most to create the wildly passionate and profitable version of their business that they can't stop dreaming about. She believes that just because you can build a business by yourself doesn't mean you have to.

Taryn has served hundreds of small business owners over the last eight years through one-on-one coaching, speaking at events, hosting workshops, and building community. She hosts the Empowered for Profit Collective, a membership for women creatives to make meaningful moves in their business through high touch support and accountability. And oh my goodness, is she absolutely incredible. I told her during our episode that I felt like I was getting a free coaching session.

So buckle up, get your notebook, and let's jump in. I'm so excited to have this conversation.

Thank you, Taryn, for being here today for this episode. I'm excited to collaborate more because you've already hosted me inside your collective, your Empowered for Profit collective. And I really was just so honored to speak there.

And so I'm glad to have you on now too.

TARYN: Thank you. I'm so glad we could both kind of speak to each other's audiences and audiences and stuff. And you were amazing inside EFPC. I loved having you in there and the girls like, were like, what a calming presence, Amy is. Like she really is.

Like you have that just air about you that like immediately it's like, oh, I'm gonna listen to her calming voice and just believe all of the things she's encouraging me for.

AMY: That is the sweetest thing. I've heard that quite a few times since the podcast has come out that it's like calming and I'm like awesome because that's the goal.

So I'm, I'm very grateful to hear that what I feel like I'm called to is like affirmed in how it's being received.

TARYN: Definitely.

AMY: So I've already, you know, kind of shared your formal bio, but when it comes to your business today, we're talking about money. And actually this is the first money focused episode that I've had on the podcast.

TARYN: Oh, nice.

AMY: So I'm really excited to talk about it, but would you say that like this money mindset, piece over your profit, is that the overall theme of your business or is it just a piece of your business?

TARYN: I'd say it's a piece of it. You could say it's an overarching theme just because everyone that is gonna work with me or that I'm gonna pour into has the goal of making money.

AMY: Sure, yeah.

TARYN: So I would say typically, whether or not the women owned business owner realizes that they are struggling with peace over their profit and their pricing, nine out of 10 times is gonna come up when we're working together.

Nine out of 10 times, whether it's right at the surface or something that we end up uncovering during coaching sessions or during a workshop. So I feel like it's something that's always there with a lot of women, because, I don't know, we hold things so close to ourselves in our business, we pour ourselves into it.

So I feel like there's always that issue of being too close sometimes where it's hard to charge confidently. It's hard to be okay and stand up for what we actually wanna make or even to voice those kinds of goals because the way maybe we were raised or what we've heard or who am I to think these things or want these things. So yeah, it definitely comes up a lot.

AMY: There's so much mindset work. That's what it really comes down to with everything that I try to talk about here is just like reframing your mindset on these things.

So I'm really excited. I think everybody can benefit from a conversation about having peace in what you charge, adjusting how you charge, how you decide what to charge. Like that is all very anxiety inducing.

So we definitely need some peace around this topic. I remember when I first started out and was like setting prices, I just, you just don't know where to start. You don't know where to pull from. You don't know how to price yourself because so many things go into it. I mean, first of all, the belief about your own self-worth will get in the way of what you're willing to charge.

So I will say, even though I don't talk about it on the, haven't talked about it on the podcast yet, I am that person who is always encouraging people to charge more.

I'm over here like, whoa, what about this? What if you did more? So I just try to, that's something I try to do for people is like believe things for them until they believe it for themselves.

So let's jump into this conversation about how do we have peace over what we're making? I feel like we should start at the beginning of like when you first start your business.

TARYN: Oh yeah.

AMY: How do you even start with thinking about how to price yourself?

TARYN: Well, I think that's what's funny is like, that's the part no one wants to, no one's like, this isn't the fun part.

There's no resources out there on it. You're just like on your own. And some of us start businesses out of passion. Some of it is out of obligation, because you need to be bringing in that money. And regardless of which path brought you into entrepreneurship and all that, it's still really difficult to understand like, oh wait, I'm the one making these decisions?

Like no one's telling me there's no, like you'll see a ton of like online business gurus with their templates and their Excel docs and everything that's like, oh, here's your pricing formula. And I'm gonna be the first one to say, there's no formula for everyone. It's just completely open.

And it's hard because I'll have people are like, oh my gosh, there's no ceiling. In a typical job, you know what you're making. You know what your salary is, you know what the offer on the table was, how much your hourly rate is, whatever it is. And so you know what you're taking home.

Can you get raises? Can you try for promotions? Of course, in your own business, you are the ceiling really. And it's so hard because it's almost like on one hand, it's exciting.

So I had, you know, you'll start that business and it's like, oh my gosh, I can charge whatever I want. And then the other end, you're like, oh my God, I can charge whatever I want. Like that's terrifying.

So I think starting with like, some people will look at, you know, competitors and where are you in the market and what are other people in your industry charging? And I think it's really important to look at that. You wanna know how are you, you know, what's the differentiator between you and the competition? Where do you want to fall in your industry is also important.

Just because other people are charging A, B, or C, you may wanna be more of a luxury clientele. You may wanna be more in the lower end. That's okay. And then, so I think that's important to do that research, but also what do you need or want to be making? That is a very valid question to ask yourself to figure out what you want, because sometimes I have people like, "I'm just not making enough. I need to make more." And how many people listening are like, yes, yes girl, like I need to make more, I'm not making enough. Not enough or more are way too ambiguous.

AMY: Yes.

TARYN: You will always be searching for that more, always. You have to know what do you actually want to be walking out the door with.

And so I think when you're creating your pricing, ask yourself that, how much do you need to pay yourself biweekly or monthly or whatever it is? So once you know what that like need is, okay, great. And also what would feel good? Just because this is what you need to be making doesn't mean that's what you want to be making. I have some business owners who were like, cool, I hit that number. That felt good, but is that bad that I'd like the next year to be even more profitable? I'm like, no, it is not.

Own it, that's okay. Nothing is bad about that. So I think it's okay to be honest with yourself about those things, about what you want, what you need, because if your prices are not reflecting the right amounts to get to those goals, especially without killing yourself and working a million hours or working with 35 clients or selling a million products, it'll help you realistically charge the right pricing. And you'll feel more confident too because you understand where your prices came from.

AMY: Yes.

TARYN: How many times do you feel like super confident about what you're doing, what you're selling about your business? Someone's like, "What do you do?" And you get so excited to tell them. And it's like, "What do you charge?" And then that like stomach starts to turn sour. you're like, oh, I don't wanna talk about the money part.

AMY: Yeah.

TARYN: That happens so much and it's like, and we can unpack, I mean, there's so many things that fuel that discomfort. But I will say, biggest advice there is like, if you know the reason your prices are your prices, you don't have to share that with anyone, but if you know, oh my gosh, it helps so much that mindset when you are pitching to someone, when you're at a market and you're selling your goods, if you have a boutique, whatever your business is, because you understand how you got there.

And so you're more confident in it. And it feels good because you also then can kind of track what your goals are. So if you know exactly what you need to be making, you then know, okay, well, if I need to be making $2,000 a month, great.

That means how many of this offer do you need to sell to bring that in? How many of these items?

AMY: It becomes very simple.

TARYN: Yeah, it's so much more simple than just being like more, more, more, or I'm never making enough. It feels like I'm never selling enough. how do you know if you don't know what your goal is?

AMY: Yeah, that's so good. I wanna dive specifically into like believing in our value because you talked about what are other people doing and what do I need to be making? But like we also need that confidence in like, well, this is what I do and this is what I believe it's valued at and this is what, and I determined that, you know?

Like I know the ins and outs of it and I determine the value of what I do no matter what you think. But getting to that point is a challenge in itself.

So question that I have for you there is what are some affirmations or advice that you would have to someone to get from the point of not believing in themselves to having full confidence in the value of what they're offering and then being able to communicate that to the world.

TARYN: No, that's not loaded at all, Amy.

AMY: Not at all, not at all.

TARYN: I feel like there's so many different, unlike my brain, like there's so many things I wanna say. I'm gonna start with like the tough love part of it, 'cause that's how I am as a coach. And trust me, I have the like warm, hype you up, speak all the encouragement, but the tough love part of that is, there are people out there right now, less talented than you, can offer less value than you, and are making more money than you because they believe in themselves.

AMY: Wow.

TARYN: And it's like every time I say something I get like goosebumps because it's, I can't tell you how many times I held myself back and I let narratives of lower self-worth or insecurity or money mindset and stuff keep me, just keep my small business small.

And it impacted me in so many ways. And as a coach, like seeing and hearing the narratives that so many women tell themselves in their business when it comes to the money part and charging.

And it's just like, look at all these people you see and that you think are doing so much better and everything else and oh, they're just, they're so much more confident. And a lot of people are out there faking it to make it. And like, you have so much value and passion. That's why you started your business.

No one made you do this. Like you most likely had a passion, had something you were already good at. Felt like, you know what, I can do this. And then somewhere along the way, you start to lose that hope when it comes to your pricing or what you're charging. and don't let whatever fueled you to start selling, get in the way and hold you back.

So, and I know that's a little bit, again, like a tough love answer, but it's true that there are people out there that you know your work is better. And you're like, well, wait, how are they doing this? Because they're not letting it keep them small. They're not letting it get in the way.

And I think part of that, like two-part answer, but the part of that that comes up a lot is you will come up with reasons and you will convince yourself that this reason means you can't charge X, Y, or Z. Or that you are so insecure when you do have to talk about your pricing or what your financial goals are or whatever.

Things like, oh, I haven't been doing this that long. I'm not formally trained in this. I didn't go to school for this. I haven't been doing this as long as this person who charges that. I'm gonna tell you right now, your clients do not need a resume. They're not like, let me see, oh, it looks like you graduated from this university. Oh, okay.

Do they wanna see some reviews? Yeah, of course. Do they wanna see, you know, just some examples of the kind of work you've done.

AMY: Exactly.

TARYN: And they care about what is your product's results worth to them? What is the value of working or buying from you? That's what you need to think about. No one's like,

I have a client recently and she was like, well, you know, these are my prices and we're talking and I was like, and I'm noticing they're way lower than she should charge, but I'm like, I'm not gonna say that. I'm just gonna like get her to say that. And so we asked a bunch of questions. I'm like, okay.

And I'm like, all right, well, when you look at some of your competitors, did you compare to what they're charging? And she's like, yeah, but I mean, they've been doing this so much longer. And like, I think some people are certified or they've gone to school or I'm like, okay. I was like, well, how many of your last four, like the four clients that you told me you worked with, how many of them asked you how long you've been doing this? And she's like, I mean, nobody. I was like, okay.

How many of them asked to see your degree, or your certification, or your credentials for this? Because this isn't someone who's like a psychologist. It's not something I need those things for. So it's just like, well, I mean, none of them, but I'm like, okay, none of your future clients are gonna either.

They wanna see what kind of change are you giving them? What kind of transformation? How are you going to make them feel? Do they feel connected to you? Do they trust you? Do they like you? Don't let comparing.

I have someone who has a law degree, and she's an artist. Like, you know, and she, I'm like, you have a law degree. Like you pass the bar and she was like, well, some people went to art school and I'm like, oh my gosh, but look at your work. Look at how incredible, look at what your paintings make people feel. Like these are amazing.

And so sometimes I think we just create that narrative or we project and it's like, think about what your customer or client actually cares about. And it's not the things that sometimes you're letting not charge the thing, like for how much you actually need to or want to. We're focusing on the wrong thing.

AMY: Yeah. That's huge. Okay.

I have a follow-up question to this and this is a personal experience that I had that I had a client for the first year of my business and about a year in I decided, okay, I'm not doing hourly anymore.

I'm going to switch to package pricing. And I ran the idea by the client. They seemed totally fine with it. But when I sent the new pricing proposal, they were like, Oh, we don't value you at this number. They, they didn't say this straight to my face, but they said it. Not straight to my face. We don't value your work at these numbers. And that it was, it was extra emotional cause I'd already been working with them.

So I had this relationship. And so it hurt more to hear that they did it value me at those prices. But even for somebody who is pitching to a client that they've just met for the first time and that person says, "Oh, you're not worth that." What would your recommendation be for how to respond?

Like yes to the client, but more like in your head afterwards when you're laying in bed at night and feeling like, "Oh my gosh, they don't value me at that. Should I change my prices?" What would you say to that person?

TARYN: I think first two just concrete things is one, like not everyone's going to be your customer and also like when I say that not everyone's going to be your customer, not everyone's also going to be a customer long term.

AMY: Yeah.

TARYN: There's going to be seasons where things change. And so your needs and your customers' needs may change. So if it's like, and I've done that too, I've totally had clients where we've worked together and everything and then my prices change or the way my offers have, you know, evolved no longer look the way that they did two years ago or a year ago when they first signed with me and it's always so scary when you're like, Oh, hey, here's this new way we're doing things 'cause you don't know, are they on board?

Are they gonna be like, oh cool, I'm piecing out. Like you just don't know. So I think remember like it's okay. It's about, you know, catch and release sometimes. And the other part of that is like, it's just business.

And I hear that advice and if my husband right now was listening, he'd be like, "Taryn, because he knows I struggle with this." Do not take things personally, but it's so hard because like I said earlier, like our businesses 'cause we're like, our babies were so invested.

And so when someone decides not to work with us, we almost take it as, oh, it's me. I'm not valuable, not my work, not my business. If we were clocking in and out of the business, way different, if a client says no and you work at a call center, you're like, okay, bye.

Like go out and lunch getting tacos. Like, but if someone says no to you and your business and your photography or your graphic design or your silk scarves, like your stomach feels like, oh my gosh, like it's me. Like I'm not good enough. They don't see value in myself. It's me, it's me, it's me. And that's such a lie.

Sometimes we're not gonna be everyone's cup of tea or just not the beverage they want at the moment. And that's okay too. You know, like maybe they love tea. They're all about tea, but they're like, I will find you in six months and that's what I want the tea.

Like it's okay, it happens. And I think just remind yourself when you start to get that stomach ache or you feel like, oh, my day was going great and now I can tell I'm carrying this heaviness simply because that one comment or that person who said no, or they didn't resign, remind yourself, like the next opportunity that comes to you, what if you never would have gotten that opportunity because you're working with that other person?

AMY: That happened to me.

TARYN: Oh, I feel like everyone has that story because it's so true and we want it, like it's all like woo woo and we feel like, oh, that's just something people say.

AMY: It'll come back to you.

TARYN: Oh my gosh, I've had, yeah, it'll come back to you, but like I have a social media manager client and she had a very not great experience with one of her clients. And she's like, I just don't wanna work with them anymore, but you're saying goodbye to income. And it's always scary when it's not a good fit anymore. And it's like, they know it and you know it, but it's like, we're not gonna say it.

And it's like, and I just kept encouraging them like, "Just, I'm telling you, if you let go of that client, if you tell them, hey, we're gonna wrap up in 30 days, I think that you're better suited for someone else." I guarantee that next client you get one, you're gonna be able to pitch higher prices at your new packages and the way you want to work with them. And you're gonna be like, oh my gosh, this is someone I'm on fire for and I'm so grateful that that other thing didn't work out or I said goodbye.

Literally it was like within 10 days of saying goodbye, months, she finally said goodbye. And it was like amazing bucket list client with way higher pricing. I was like, oh my God. And she's like, you're never gonna believe this. is that I'm gonna tell you right now, I do believe this. I do believe this.

And I don't know if it's, you know, just how God works, but like, it's so scary in the moment to say no to things or to receive nos, but those doors are sometimes closing because you're meant to walk through a different one later. Something else is gonna come. And it's hard because we do wanna say yes to just business 'cause we're like, oh, it's an opportunity, it's an opportunity.

It could also be an opportunity to be mad at yourself later that you said yes to something or that you lowered your prices simply to get them to say yes to you, you will always work harder for a client or a customer that valued you from the beginning, that didn't chip away at the boundaries that you have for your business, the pricing that you had, the way you wanted to do business on your terms, you will work so much harder for those people than saying yes to things that you never wanted to and then being resentful.

AMY: Yeah, wow. I feel like I just need to take that clip of your answer and just like save it in a special place. So whenever I'm feeling discouraged, I can just listen to it. 'Cause that was so good.

TARYN: Thank you. But trust me, like, and if you're listening, like, it's like, oh man, Taryn just has this all figured out for herself.

Trust me, I am giving myself pep talks. Like it's, I'm in a service-based client facing business. I definitely have people that I'm sometimes be like, oh my gosh, this is gonna be such a good fit. And then it's just not.

AMY: Yeah.

TARYN: And it's okay. And it definitely, I'm not just like, oh, next, I take a minute to digest that. Or later on, suddenly you're laying in bed, like reading and it gets to you in your head and you're like, was it me or was it? And it's like, no, it's not you. It's okay, it's not personal.

AMY: It's not personal. That is so good. Okay, I wanna, you were talking about how your services, your offers, how you do business may work for a client for a time and then there's a time that it stops working for you.

Let's flip that on its head though. I want to hear what you think about like how your offers work for you and how you're doing things works for you and how to have peace with like changing things and based on the season of life that you're in and stuff. I know that this is something that you talk about a lot.

So I want to hear your thoughts.

TARYN: Yeah.

As a woman owned business who works with other other women, I feel like, and yes, men have things too, but we have a lot of different types of seasons in our life and things that are calling to us and whatever role you're in, whether you are single, newly married, if you have children, if you're a student, if you have a full time job and you're working a side hustle, if you're in a full time business, like your seasons are going to change. And it may be you can offer the same thing for multiple years, and then there's a shift, or maybe you're like, literally every three months, I have to swap the way I do things.

And it's scary if you are someone who already has customers and clients who are very familiar with the way you've done things. Because you may have that hesitation of like, oh God, if I like switch things, what if someone doesn't like that? But meanwhile, your new season of life may need that.

You may be killing yourself, trying to work all these hours or get things done the way you've been when it's just not the right fit now. So I think looking at multiple things, sometimes there's life changes that happen.

Maybe you have to become a caregiver for a parent. Maybe you have a newborn child or you're adopting or suddenly you're in school full-time, financial changes. That's a big one. What if you have a spouse who's laid off? What if you were laid off and now you're side hustle?

You're like, this is literally my only opportunity for a full-time income. And also seasons of growth, like that is my year. It was like changing things not because of scheduling or finances, but like I could recognize that I was getting complacent and I was doing things that weren't stretching me.

And that also weren't serving to the level I knew I could. And so I was like, you have to change things. So like I did a big rebrand, I made all these changes for offers, and it was scary. It's always scary when those things happen.

But you have to think, when looking at your offers in your business, how are they serving you now versus before? And you can tell even something as simple as if you have a service-based business and you do a lot of one-on-one. If you have a busier time happening in your next chapter, say your kids are home for summer or something, or whatever you wanna take a sabbatical or, you cannot serve as many one-on-one clients with limited time.

So maybe instead of a one-to-one offer, you're like, I need to start doing more like one-to-many offers. I need a group program. Never was gonna do one, but now you know what? I'm doing a group program where I need these clients to be on board with doing a group call instead of individual or I need to start pitching this. If you didn't have any digital products before and you're like, I cannot physically be creating all these custom orders anymore. I need to be home taking care of my mom.

So what can I do? Okay, I'm gonna do digital downloads instead of printables that I'm putting in cellophane and having out of markets. Like whatever those shifts are that you need, it's okay. Your job is to like educate and set expectations with your audience. And that's the part that's important.

I think we get nervous when we change things like, "Oh God, we're just telling people this is how it is." It's okay to like bring people on the journey.

AMY: Yeah.

TARYN: Like we share our fricking coffee order on Instagram. You know, we'll share all sorts of things. it's okay to say like, hey, as things are changing for summer and I have a new schedule, I'm excited because I'm gonna be doing this, et cetera. You're gonna notice some new products happening. You're gonna notice that I'm gonna be removing this and adding this.

Like you can prepare your audience for what's coming. So you feel less like it's out of the blue and so did I. So there's ways to do it where, you know, you don't feel like, oh God, I'm just throwing this out there and what if people freak out?

Take them along with you and like, and know that things are trial and error. You may do something and it fit for a couple months and then you're like, this really isn't working anymore. Okay, we'll change you back or make some other tweaks and that's okay. And your pricing can evolve too in different seasons where you're like, usually I don't, I wasn't charging this for this, but in this season I feel like it's worth it and supply and demand, baby.

Like, I can only make so many of these, so I'm gonna up that rate and see what happens.

AMY: Exactly.

TARYN: That's totally okay too.

AMY: Yeah, 100%. The biggest thing that I'm hearing out of everything that you're saying is just the reminder and encouragement that you built your business so that you could have the life that you want.

Don't let it take over and dictate your life. Stay in control of the business because it will. It will get so big and it will take over if you don't take control of it. That concept relates to a lot of things like social media too. talked about in the collective. But yeah, it will get big and it will start snowballing.

And if you don't take that control and have confidence in yourself that like, Hey, I started this, I'm running this, I can determine how I want this to go. Yeah. That is so important. It's so, it's so important. And you asked earlier, like, what's it, you know, is profit or piece of a profit, like at the top of like my business.

And I'd say the biggest thing is like, don't build the business you think you're supposed to have. Like build the one that you really want. And that's at the core of everything I do as a coach because it's like, how many times and you speak about this a lot, like you get stuck in comparison or you see the way other people are doing things. And part of that is healthy, I think to get to see what other people in the industry are doing and feel inspired.

And but at the end of the day, what works for them may not work for you. I don't want her business. I want my business.

TARYN: I need one that fits my mental health. I need one that fits my child's schedule. I need one that allows me to show up in the way that I know I can show up the best. So however you offer your products, however you package your services, how you show up with your clients or customers or your pricing, all of that, at the end of the day, you get to decide those things.

So don't feel like, well, because the way you see other people doing it, that means you have to. That's the beauty of entrepreneurship. We got to write the whole frickin script if we want.

AMY: Yes, 100%. All of the above. I could literally talk to you for two hours straight about all this stuff, probably three hours.

But the last encouragement I kinda wanna just step into and talk about for a moment is this concept that you shared with me before we recorded about leading with gratitude with every customer, every transaction, every opportunity that comes your way and believing the fact that there is more where this came from. with everything that comes in. Can you just talk about that mindset and why that is so important to have?

TARYN: Yeah, I think one of the things that gets in the way sometimes when we talk about pricing and profit and stuff, it's like that insecurity and running through scarcity.

AMY: Yeah.

TARYN: And that feeling of what if this is it? Like I need more, I need more. And I think it almost takes away from the experience of what gratitude can do in your business.

Like when you're thinking, like how do you expect to be trusted with six figures if you're not thankful for a hundred dollar transaction. And for me and the way I believe, I feel like that. How am I to trust that God's gonna give me 10 clients this year if I'm not showing them that I'm thankful for the first one?

AMY: Yeah.

TARYN: And I try to remember that. And it's, yes, we want more. Yes, we want our businesses to blow up and be incredible and all these things and to delegate and outsource and all this stuff. But the person who's signing up for your email list, the five people who watched your reel, like all of that. I don't care if it's a $200 transaction and usually a lot of stuff you sell is $2,000.

Every single person who is choosing to spend time and energy and money with your business, that's huge. Look at how many of us there are. They could be purchasing from a million other businesses and they are choosing to spend time and money with you. And that's huge. And you're getting to, I don't know, use your passion and your talent to serve these people.

And so I think for me, like understanding the two side of that is one being just grateful and making sure that they understand that gratitude and showing them my, you know, showing up with value and everything else and attention, but also trusting. If this one person said yes to this, who am I to say there's not five more after them? Like trust in that.

And I know there's slow seasons, especially like heading with summer months and stuff. Like there's a lot of that like summer sales slump that happens with a lot of businesses and it's easy to get like, you know, one client or one custom order or, and you're like, Oh, that's great. But like, I need more.

Well, take a second. If that person just said yes, why would you think that there's not another person that's going to say, trust that because we also want to project and the next call we get like, well, they're just not, they're not going to say yes.

Or like you assume you know their budget or you assume you're like, they're going to, I'm going to already have an objection ready. Like I know they're going to stay in objection. So I need to have something an account.

What if that person has been following you online all month going, I can't wait for that consultation. I cannot wait to learn how I can work with her. And you have no idea and you're sitting here telling yourself, oh, they're probably not going to sign up or they're not to trust yourself. The value you're offering your prices, everything that you've created, that next person could be so in love with what you're going to do. And they're just waiting for the right time.

AMY: So good. I feel like I've just gotten a free coaching session from you. honestly. I'm so glad. And you have a resource that goes right along with what we're talking about. Can you tell us about that?

TARYN: Yes. So I have the five, it's make more money in 30 days in your business. So it's five mindset shifts that you need in order to do that.

So this is actually getting free access to like one of my top trainings inside my membership, the Empowered for Profit Collective. So it talks about identifying money mindset blocks.

There's a really great PDF workbook that comes with it and so it can help you identify like what is holding you back, what's keeping your small business smaller than you would like, and how to kind of identify those, and then what shifts need to happen so you can kind of overcome each of those to actually impact your pricing and your sales strategy and all of that. So that is one of my favorite things to work with people on, but the free resource it's a great training and it's under 15 minutes.

So it's really quick like we got big big dreams and busy lives out here. So it's something really fast that you can hurry up, take and then work through the workbook a little bit and start identifying, okay, what do I need to get over? What doing, how am I gonna do that and be able to affect my bottom line?

AMY: That's so good. Okay, I will immediately be downloading that and the link will be in the description for anybody else who wants to do so.

Before we go, Taryn, answer my question that I ask all of my guests in any way you want. I love that it's a very ambiguous question. What is bringing you peace right now?

TARYN: Oh my gosh. I think knowing that the next season is what I want it to look like. Like that I'm bad at that. I'm so bad at that to be honest. And I think typically I put a lot of pressure on like mapping everything out, having everything figured out.

Like I'm going into this next like three to six months. I'm just trying to like redesign things, whether it's spending more intentional time with myself, which is really hard as a mom of a toddler and a full-time business owner.

But yeah, just trying to be like, you get to decide. You get to choose your hours. You get to decide how much of your business and balance there is between different things. And if you want to spend more time with yourself or family or friends or in your business, then that's all okay. And it's taken me a while to get to that point where I can view things that way.

And so yeah, I'm just, I feel at peace about that, that like I get to be that director for the next season and decide what does that look like and what does that feel like?

AMY: Yes, that is so good. Wow, this has been maybe one of the most value-packed conversations that I've ever had on the podcast. So thank you so, so much.

TARYN: I'm so glad. And it's a hard topic. Like it's not like a mushy-gushy, like real good topic. But I know there can be some heaviness there and I just wanna encourage anyone who's listening, if you felt that heaviness come up, it's okay.

We all grew up with hearing different conversations around money, our money mindset, a lot of that stems from the way we grew up, the conversations, all that stuff. And it's hard to get out of those things, but when you do identify them, when you start looking intentionally, I promise you will feel so much lighter and you really get to have fun with it and get excited about your pricing and your sales and everything.

So just don't, I don't want anyone to feel like, oh God, I just feel like sick, like thinking of all the things I've held myself back on or that I know I'm not charging enough.

Don't beat yourself over that; if anything it's, Oh my gosh, this is great. Cause now I have this opportunity. You know, I can change that.

We always talk about how we're just getting a little bit better each conversation, each thought that we have just a little bit better each day. That's all we can expect.

AMY: I love that. This has been amazing. Thank you so much to everybody listening and we will see you next week. Bye.

Thank you so much for listening to today's episode. We look forward to connecting with you more, whether that's on Instagram, TikTok or our email list. We'd love to hear what you thought of today's episode and if you have any additional tips to add. We will see you next week with more tips and tools to becoming a peaceful entrepreneur. Bye for now!